Borealis announced today that it has selected the Hromatka Group, an established distribution network serving the European polymer market, as its distributor for Southeast Europe. The agreement covers the segments Appliances, Healthcare, Structured Products, Concentrates and Polymer Modifiers. Under the agreement, the Hromatka-owned distribution companies Aectra Plastics, Plastoplan, and Sax Polymers will distribute polypropylene (PP) and polyethylene (PE) as well as Bormed™, Queo™ polyolefin plastomers and elastomers (POP/POE) in Albania, Bulgaria, Romania, Macedonia, Slovenia, Hungary, Bosnia-Herzegovina, Croatia, Kosovo, Montenegro, and Serbia. The company will also distribute Borealis Automotive polyolefins in Albania, Bulgaria, Macedonia, Slovenia, Bosnia-Herzegovina, Croatia, Kosovo, Montenegro, and Serbia. The new agreement supports both companies’ strategy and focused approach for continued growth in these target markets, and offers the groups’ customers greater material selection and enhanced supply chain security.
Borealis is one of the world’s leading providers of advanced and circular polyolefin solutions and a European market leader in base chemicals, fertilizers and the mechanical recycling of plastics. With head offices in Vienna, Austria, Borealis employs 6,900 employees and operates in over 120 countries. In 2020, Borealis generated EUR 6.8 billion in sales revenue and a net profit of EUR 589 million. OMV, the Austria-based international oil and gas company, owns 75% of Borealis, while the remaining 25% is owned by a holding company of the Abu-Dhabi based Mubadala. The company supplies services and products to customers around the globe through Borealis and two important joint ventures: Borouge (with the Abu Dhabi National Oil Company, or ADNOC, based in UAE); and Baystar™ (with Total, based in the US).
About Hromatka Group
The Hromatka Group is a family owned leading distribution group in the European polyolefins and ETP market. With multiple strong local brands and partners, the Hromatka Group has a broad product portfolio of international scope and profound technical expertise. The programme is completed by the group’s own compounds, which are manufactured in two factories under the brand name SAX Polymers. Highly-qualified local experts are active in 16 countries, advising customers and finding solutions to help them meet their challenges.
Hromatka Group is operating with 41 warehouses all over Europe and constantly investing further for a maximum delivery security.